Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (9) |
| Author | Confalonieri, Giulio Negri, Ilio Publifoto |
| Period | from 13 September 1959 to 27 September 1959 |
| Place taken | Milan |
| General description of the subject | Front and side views of the Pirelli stand at the Children's Show in 1959 at the Teatro dell'Arte in Milan. The stand is designed by Giulio Confalonieri and Ilio Negri. |
| Technical data |
Positives - 24 x 18 - B/W - gelatin silver bromide/paper |
| Categories | Exhibitions and trade fairs > Milan Children's Fair |
| Products > Miscellaneous products > Footwear | |
| Products > Miscellaneous products > Toys > Rempel toys > Dedalo | |
| Products > Miscellaneous products > Toys > Balls |
| Image 1 di 2 | |
| Number | 22047 |
| Definition | print on paper |
| Full description of the subject | A partial view of the Pirelli stand. Display of children's toys inside large overlapping dice. |
| Image 1 di 2 | |
| Number | 20717 |
| Definition | print on paper |
| Full description of the subject | Front view of the Pirelli stand. Display of children's toys inside large overlapping dice. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.